Sune Chee is a Stockholm-based creative director, director, and photographer with over 10 years of experience creating concept-driven film and photography. His work focuses on strong visual identity, storytelling, and refined execution across fashion and brand campaigns.

As founder of Let’s Be Frank, Sune leads high-end productions from idea to final delivery. His recent work includes creative direction and production for Grand Lè Mar FW25 and SS26, shaping the brand’s evolving visual language.

Sune has collaborated with leading brands such as Polestar, SEB, Apoteket, H&M, Stronger, Estrella, BRIS, Guldfynd, and ACO.

Known for a precise and expressive visual style, Sune crafts visually striking, emotionally grounded stories built for long-term brand impact.